https://kelseyksmith.co/writing daily 0.75 2022-06-11 https://kelseyksmith.co/about daily 0.75 2023-07-25 https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/dab08957-cd16-40fc-b6a8-a1faf0798ab3/mountain+pup.jpeg https://kelseyksmith.co/resume-kelsey-smith daily 0.75 2023-07-25 https://kelseyksmith.co/portfolio-work daily 1.0 2023-07-25 https://kelseyksmith.co/portfolio-work/spectrum-news-connected-tv monthly 0.5 2022-07-24 https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/2f5f4818-7f10-433e-b07b-11f03cc173e8/Screen+Shot+2022-06-18+at+7.27.15+PM.png https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/89c5fb3f-b62d-48c6-a475-b91620f744f7/omni-channel+product+suite+copy.jpg Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News Today’s representation of the omni-channel offering for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/2a188281-1095-417a-be5a-f403cbd27625/Screen+Shot+2022-06-21+at+11.16.39+AM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News tvOS 15, user flow https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/5fce429d-892b-46ed-9546-8ff054f87699/Screen+Shot+2022-06-12+at+12.36.21+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News Pressed by leadership to explore "lighter UI" treatments for this app, this designer pushed lighter tones. Unfortunately, the color was far too bright when on a 60" screen. https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/7c0a4c28-4c47-469c-a1b0-df5e1d641cd7/Screen+Shot+2022-06-12+at+12.36.29+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News This blue hue is a core color in the Spectrum design system, so using it to bleed into the overall experience. Leadership ultimately decided it was too playful for a news experience. https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/f1cee3ce-eb6a-4c7b-88aa-377324564da2/Screen+Shot+2022-06-12+at+12.36.10+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News Contextualizing time of day (morning time) using this color gradient of orange and yellow. https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1972fbff-fd2e-4c19-b75b-06089d33e029/Screen+Shot+2022-06-12+at+12.38.30+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/9022b062-3b6a-4604-b1af-0f2cef1a03ea/Screen+Shot+2022-06-12+at+12.37.31+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/a6b3b399-6578-4bcf-893c-d54d557664b7/Screen+Shot+2022-06-12+at+12.37.48+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/8088b368-7372-4d4c-bdfc-0f90e857498b/Screen+Shot+2022-06-12+at+12.35.23+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News A dynamic color treatment for weather, borrowing from the mobile app color gradients that change throughout the day https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/30977e56-45c4-45f2-a181-964c79d20594/Screen+Shot+2022-06-12+at+12.38.04+PM.png Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News This designer was a member of the larger AppleTV team. She experimented with card types and color. https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1655059801791-KM7XVF8RXGOBNHWOXBYD/Screen%2BShot%2B2022-06-12%2Bat%2B12.39.05%2BPM.jpg Portfolio of Work - Connected Devices: tvOS, Roku & Samsung for Spectrum News A more mature look and feel compared to the others. This designer used color and type stack to communicate a more "news-like" feel. https://kelseyksmith.co/portfolio-work/spectrum-news-mobile monthly 0.5 2022-06-21 https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/449b6965-f130-490c-931e-e6e119a29850/Screen+Shot+2021-11-04+at+11.48.20+AM.png Portfolio of Work - iOS & Android App for Spectrum News How could we personally engage the user through content? https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/21c7cf6c-4b1f-4185-8e1e-3f235eff128b/Screen+Shot+2021-11-04+at+11.48.13+AM.png Portfolio of Work - iOS & Android App for Spectrum News HMW https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624886703809-P6NOHIR88H9YXY331CTP/Screen+Shot+2021-06-28+at+7.24.43+AM.png Portfolio of Work - iOS & Android App for Spectrum News - Make it stand out Identifying the lowest effort, highest impact features https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/973ccab0-9eee-47c2-8474-429469783f95/Screen+Shot+2021-11-04+at+11.48.28+AM.png Portfolio of Work - iOS & Android App for Spectrum News Hyper-local product offering https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/776a1886-1e04-4c72-b7b6-18720d173b49/Screen+Shot+2021-06-28+at+7.00.06+PM.jpg Portfolio of Work - iOS & Android App for Spectrum News - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624928754269-BHXXX6VYVCTX1DO83C09/Screen+Shot+2021-06-28+at+7.05.31+PM.png Portfolio of Work - iOS & Android App for Spectrum News - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624934349819-3ZLWI96031KQD8PPD6GH/spectrum+news+.png Portfolio of Work - iOS & Android App for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624891832931-7LLE1ITJFK7EKPHNIL60/Screen+Shot+2021-06-28+at+8.49.19+AM.png Portfolio of Work - iOS & Android App for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624892349212-4V4116SUHH93HJE0EGVN/Screen+Shot+2021-06-28+at+8.49.31+AM.png Portfolio of Work - iOS & Android App for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624926303304-YX75CDBBJW259CBVZ1BD/Screen+Shot+2021-06-28+at+8.50.05+AM.png Portfolio of Work - iOS & Android App for Spectrum News https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/1624917566758-4IE1F4DQDQAT3BW0EAK7/Screen+Shot+2021-06-28+at+8.49.42+AM.png Portfolio of Work - iOS & Android App for Spectrum News https://kelseyksmith.co/portfolio-work/web-redesign-corporate-comms monthly 0.5 2022-07-24 https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/122718f2-1219-4524-92fb-b73525301f1c/Screen+Shot+2022-07-24+at+10.22.07+AM.png https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/d88f5d77-b13d-44f3-8e5d-f6b0f9060d3e/Screen+Shot+2022-07-24+at+10.22.58+AM.png https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/fa71aa0d-009c-4e5b-b979-18d1e0347dbd/Screen+Shot+2022-07-24+at+11.20.25+AM.png https://kelseyksmith.co/portfolio-work/spectrum-news-politics-hub monthly 0.5 2022-07-31 https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/6f1dcf2a-68ae-4f1d-a165-44120c733e5d/Screen+Shot+2022-07-31+at+4.23.29+PM.png https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/17649213-b57a-4465-a472-d1e5e1407cb8/Screen+Shot+2022-07-31+at+4.27.42+PM.png https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/bd16e7fb-977c-48cb-a5bb-08c0dbe92a53/Screen+Shot+2022-07-31+at+4.35.16+PM.png https://images.squarespace-cdn.com/content/v1/60d7cb0e9479a750d8d60563/b0af0050-863d-4a48-b83e-ad431b30bc4d/Screen+Shot+2022-07-31+at+4.38.25+PM.png