Politics Hub was born out of the need for people to feel educated, empowered, and understood within their local politics.

The Spectrum News Politics Hub is a destination for political content meant to inform, engage, and empower citizens in their local government.

“Improve ‘Voter Guide’ acquisition from November, 2021

Grow visits to ‘Voter Guide’ from out-of-app Marketing changes by 10% compared to Nov., 2021 elections
Grow visits to ‘Voter Guide’ from in-app Marketing channels by 25% compared to Nov., 2021 elections
‘Voter Guide’ location search conversion rate from Nov., 2021 elections (39% in Nov., 2021)

In November, 2021, the ‘Voter Guide’ launched to Spectrum News app customers, revealing higher engagement when compared to other areas of the app

Twice the time spent per visitor

Visitors had 2 additional visits per visitor